Jan
11
2005
0

Keynote: Software Part One

“2005 is going to be the year of high definition video.”

He introduces Final Cut Express HD, which includes LiveType, Soundtrack, and accepts datafiles from iMovie and Motion.

Next is iLife, and iLife ‘05 with major upgrades to almost every app. iPhoto offers better organizing & searching, more format support, greater editing abilities, advanced slideshows, and new book designs. New Project folders can contain multiple albums. A calendar view will show your library by date. MPEG-4 movies are now supported, and RAW image formats. Editing includes an album crawl along the top, an editing dashboard containing advanced settings like histograms, saturation, temperature, and tint. New slideshows can manage transitions and timing individually.

Demoing iPhoto with 25,000 photos, Steve shows a folder containing multiple albums. Next he searches for ‘Lake’ which searches photo tags. He then looks at January and June 2004 using the new calendar view, then drilling down to weeks and days. Double-clicks an MPEG-4 video to play it. Next he edits a couple photos in realtime using the editing dashboard. Next he uses the straigten control to level out a sunset shot!

Slideshow controls include different transitions for each photo, with the Ken Burns effect in some places.

New book drop-down menu with picture books, travel, watercolor and some others. iPhoto asks whether Steve wants to do layout manually, but instead he chooses to have it done automatically. He moves from book to edit mode effortlessly. Books now come in softcover, 8×6 softcover, and 2.5×2.5 pocketbook, and all are 20 pages.

iMovie is now much faster, works with MPEG-4 video, and Magic iMovie which automates the entire editing process. It also includes high definition editing (720p and 1080i)!! Now demoing iMovie with high definition video, showing a Hawaiian wedding with wide aspect ratio and flawless quality.

Now Steve shows the Sony HDV camcorder ($3499), “I’ve been playing around with this thing for a month, and…you just gotta go get one of these.” Steve welcomes Kunitake Ando, President of Sony, on stage. Kunitake: “It’s very exciting to see real Steve Jobs, making presentation.” Steve is recording Kunitake with his HDV camcorder. “Steve is a big fan of Sony products, not all of them, but most of them.” (Sidenote: Steve’s water bottles now have their Smart Water branding on them, whereas in the past they were stripped.) Kunitake goes on, “HDV format allows recording and playback of HD video, on existing DV tapes.” Steve and Kunitake shake hands as Kunitake leaves the stage.

iDVD now includes new themes, animated drop zones, and support for all burnable DVD disc formats. Demoing iDVD shows photos and videos being animated across the menu. Other new themes include are varied and gorgeous, with more media element animation, especially an infant mobile animation.

Garage Band also includes a fourth Jam Pack with Orchestral instruments. New features include 8 track realtime recording, realtime music notation, pitch and timing fix, make your own loops, and a few others.

John Mayer comes on stage to play piano, while Steve shows the realtime music notation (the note graphics resize in realtime also), and drags the note graphics to change the tune. John and his backup bass player start playing, and Steve records John’s guitar, the bassist’s bass, John’s vocals, and the backup vocals simultaneously. Steve plays back part of the recording, isolating individual tracks at random.

“These apps work together seamlessly in iLife ‘05…it goes on sale January 22nd.” (For $79).

Written by JD Lewin in: HaHAA! |
Jan
11
2005
0

Keynote: Updates

Updates on Apple Retail (101 stores), iMac (5 out of 5 by PC Magazine), and OSX Tiger (shipping 1H 2005).

No time for a full Tiger demo (good sign), but he showed slides for Spotlight, comparing it to Google Desktop search and MSN search. Because Spotlight is built into the core, it’s obviously more effective.

Spotlight search for Soccer returns Excel docs, images, PDF docs, and direct access to contacts and their data elements (phone, email, etc.)

Spotlighting ‘Love’ brought him to a bug, and he flips a switch saying, “We’ve got a little bug here. That’s why we have backup systems.”

Spotlight tech is used to generate Smart Folders, similar to Smart Playlists or Albums.

Spotlight is also built into System Preferences, which finds the elements that match within various prefs.

Next app is Mail, which is also powered by Spotlight. He searched for ’soccer’ in his email, and created a Smart Mailbox based on his search. In the header of an email containing photos, he punched a new Slideshow button, which launches a fullscreen slideshow, with controls like seeing all photos (Expose style) or adding a photo to iPhoto automatically.

Next app is QuickTime 7, which offers 24 channel surround sound, full HD playback, and H.264. This codec has been adopted by both the HD-DVD and Blu-Ray groups. Next he demoed QuickTime by playing the House of Flying Daggers trailer, resizing and showing the on-screen controls (like iPhoto slideshow controls).

Next app is Dashboard, which finds small utilities fast, like Expose for finding windows. New Widgets include a conversion utility, a dictionary and thesarus, a flight tracker, translator, Yellowpages, and weather.

Demoing Dashboard, Widgets appear on top of the screen, and the Widget library appears as a tray below the Dock, then launched Dictionary, flight tracker, stock tracker, and translator. Unit converter shows speed, currency, and after looking at the dollar->euro exchange, closes it saying, “Maybe we don’t want to look at that.” Weather widget has illustrations for every weather type, including an animated wind graphic!

Final app is iChat, which extends audio and video conferencing using H.264 (duh). Next he demoed iChat, vidconning with the ever-hot Danneka, Phil, and Scott. Fullscreen mode really gives you a sense of place, plus the virtual reflections on the ‘tabletop.’

Written by JD Lewin in: HaHAA! |
Jan
11
2005
0

MacWorld ye bastards

Wake up, it’s time for The Steve Show! Check in later for updates throughout the Keynote, unless my phone dies on me from excitement.

Written by JD Lewin in: HaHAA! |
Jan
10
2005
1

Science the French way

Someone in France thought it would be interesting to see if a German Shephard would tell the difference between a Sony AIBO and another dog. Trouble was, they thought it would be cool to test while offering the Shephard a fine cut of meat.

I think the result is clearly the same no matter if it’s a robotic dog or a full-grown human; don’t fcuk with a dog and his food. Apparently even Sony can’t find smart French people.

Written by JD Lewin in: HaHAA! |
Jan
07
2005
0

Team Zissou shoes

Below is the email I just sent to Adidas requesting that they market and
sell a shoe as seen in The Life Aquatic.

Send a similar email and
maybe we can all be members of Team Zissou!

—–Original Message—–
From: Jesse D. Lewin
To: consumer.relations@adidasus.com
Subject: Team Zissou shoe request
Date: Fri, 7 Jan 2005 22:22:11 -0800

Please please please me by making a Team Zissou edition shoe!

-Jesse

Written by JD Lewin in: HaHAA! |

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