Work(ing Title)

Steve helps all of us thank the families and spouses to let us be away to work so hard.

Steve welcomes John Mayer back on stage for an accoustic performance of Daughters, the song he’s been nominated for at the upcoming Grammy Awards.  The video feed shows all three of the angles on John ala iChat (complete with reflections of course).

733,000 in holiday of 2003. 4,500,000 in holiday of 2004.

That represents a 500% growth year-over-year, and represents 10m sold total, with 8.4m in 2004. Steve holds up the 10 millionth iPod produced, which will be kept instead of sold.

Amazon’s top 5 consumer electronics products, three of which are 20G iPod, silver iPod mini, and the iTunes gift card.

iPod adapters will now be available this year from Mercedes Benz, Nissan, Volvo, and Scion. In Europe Alfa Romeo and Ferrari will also have adapters. Mercedes has brought two new cars (the new SLK and CLS) with adapters on the show floor.

Steve show some slides of new Motorola phones and the iTunes client on them.

“But there is one more thing…”

Jan 2004, iPod had 31% market share, and flash held 62%, and “the wannabes” held 7%. Now iPod has doubled it’s market share, but we want to go after the remainder.

Most flash devices use disposable batteries, tortured user interface, and very small displays. “And then we saw it…it was clear as a bell…shuffle.”

The iPod shuffle is smaller than most packs of gum, weighs about as much as four quarters (”But that’s not the whole story.” iTunes now features an Autofill button to pick a playlist to precisely fill the iPod shuffle. It also allows for disk use for quick data transfer. iPod shuffle will come in both 512MB ($99) and 1GB ($149), and they will ship TODAY!

There are Apple accessories, including an armband, a dock, a sport case, and a surplus battery pack (uses AA). All of these will be $29 and will ship within the next four weeks. Steve now shows off the new TV Ad, with similar styling, dancers and with a giant shuffle symbol (two crossed arrows) swirling around.

Steve asks us all to thank everyone who’s breaking their backs to make these unbelievable products.

iTunes is selling 1.25m songs every day.

Over 1m prepaid iTunes cards have been sold since Thanksgiving. iTunes essentials have been overhauled, and are much easier to work with.

“Today we think we know what they have in mind…it’s called the Mac mini.”

It has a slot-load combo drive, also FireWire, USB 2, Ethernet, etc. It’s no bigger than a dessert plate and half the height of an iPod mini. It comes without a display, a keyboard, or a mouse. It’s running Panther and iLife ‘05 and it costs $499 and $599 with 40 or 80 gigs of storage. Available January 22nd. The shipping box is the size of a goddamn lunchbox.

“The newest and most affordable Mac ever. So what’s next?”

Time to get some iWork done.

iWork’s got two applications in it, the first being Keynote 2, featuring the animated text and graphics from this Keynote.  It also includes new slide animations, new themes, a presenter display with timers and on-deck slide views.  Keynote 2 now supports Flash and PDF output.

The totally new app is Pages, includes 40 Apple-designed templates, in the same vein as Keynote.  Family newsletters, restaurant menus, surf school brochures, as well as basic letters are included.

Phil comes on stage to demo Pages, which shows a drop-down template menu on startup.  Templates are organized by type, and Phil chooses a family newsletter.  Text and photos are already there, and Phil simply changes the text while typography stays the same.  He opens a tray that accesses his iPhoto library.  He drags a photo and the text resizes and shifts automatically.  Each document can add multiple pages with unique formatting, this time with mostly text and a table object in the middle.  Phil then selects two columns from the column tool.  (Sidenote: When the feed changes to show a system screen and Phil/Steve, the video reflections are rendered like iChat).

iWork will be $79 and be available on January 22nd.